On every plan
Nutrition plans clients can follow
Build meal plans with real numbers attached, set targets for each client, and give them an app that logs against those targets every day.

Meal plans from your own library
Build a plan once as a template, then assign it or tailor a copy for one client. Every meal carries its ingredients and macros.
- Plan templates made of meals, each with alternative options
- A recipe library with ingredients, steps, and macros per serving, plus your own recipes
- Your own foods, and a food catalog search while you build
- Meal AI builds a whole meal from a description, with ingredients, amounts, and macros, respecting allergies, and AI draws a photo for any meal
- Filter recipes by category, diet, cuisine, and timing around training
Targets for each client
Calories, protein, carbohydrates, and fat are set per client, not per plan, so a plan can be shared while the targets stay personal.
- Daily calorie and macro targets for each client
- Separate targets for rest days, on the weekdays you choose
- Clients see how each day compares with their targets
A food log you can actually review
Clients log in the app from their plan and their own foods. You see the week at a glance and open any day for the detail.
- Clients log from plan meals, their own foods and meals, and recent history
- Custom foods and meals, copying the previous day, and a note for the day
- A weekly view of each client’s log, with macro charts and a breakdown per day


Questions
Nutrition
Can clients search a food database?
Clients log from their meal plan, their own foods and meals, recent history, and suggested foods. The food catalog search is part of the coach app, where you build plans.
Can I set different targets for rest days?
Yes. Each client can have a daily target and a rest-day target, and you choose which weekdays are rest days.
Do I have to use meal plans?
No. You can set targets only and let the client log freely, or combine a plan with targets so they have both a structure and room to adjust.
Can Fitora build a meal for me?
Yes. Describe the meal and any allergies, and Meal AI builds it with ingredients, amounts, macros, and steps, saved to your plan or library. The macros are estimates: check them before you assign the meal.
Related features
Client app
Native iPhone and Android apps for workouts, food logging, habits, check-ins, progress, and chat.
Habits and progress
Habits with reminders and streaks, custom metrics with charts, and progress photos.
Check-ins
Scheduled check-in forms, one-off questionnaires, and answers that feed each client’s history.
Bring your coaching into one workspace
Tell us how you coach. If it is a fit, we set your workspace up with you.